Meet The Team

Holly Copsey

Holly Copsey

Director

Holly launched her business in 2018 following a successful City career which included the roles of EA to the Global CEO of Barclaycard and Chairman of Lloyds Banking Group. She now supports corporate clients as a Virtual Business Manager, working with a team of VAs to offer comprehensive PA services and operations support for their businesses.

Virtually Priceless has grown rapidly since its inception and clients include CEOs, non-executive directors, consultants and not-for-profit organisations, most of whom are in or have close links to the financial services sector.

Holly has a wealth of experience in dealing with a range of influential stakeholders and managing upwards effectively. She is highly proactive, loves working her magic on challenging schedules and is particularly passionate about supporting business owners through periods of rapid growth.

Holly sits on the Advisory Board for the Association of Professional Virtual Assistants (APVA), helping to champion and promote high standards and accreditation within the VA and online business owner community. She is also the local ambassador for the Essex APVA VA Network, hosting regular networking meetings for existing and aspiring VAs.

Holly has a degree in business studies, a Pitman Executive PA qualification and was runner-up in the Best Newcomer category of the 2019 UK VA Awards. When she’s not looking after clients, you’ll find her running around after her two young children, hiking around the Essex countryside with her dogs or getting stuck into her dream garden project which started in 2021.

Gemma Adams

Gemma Adams

Gemma has over 14 years’ experience as a corporate PA within the Insurance and Financial Services sector and has also worked within the Coaching and Health and Wellbeing environments. She worked for Beazley insurance for 7 years as PA to the CEO and Chairman and also holds marketing experience and qualifications.

Gemma has extensive experience in meeting the needs of clients, delivering assignments on time and to a high standard. She is accomplished in inbox and calendar management, minute taking, formatting and is able to anticipate a variety of requirements. Gemma is professional, resourceful, and able to deal with sensitive, confidential information.

Julie Bedson

Julie Bedson

Julie is our Business Manager supporting all aspects of human resources, recruitment and general administration.

Prior to becoming a Business Manager, she spent 12 years in the education industry supporting the CEO and running the Human Resources function across a busy Multi Academy Trust. With a background in education, media publishing, training, PA and Human Resources, she is adept at fast paced environments and multi-tasking.

Julie is a qualified member of the Chartered Institute of Personnel and Development (CIPD) and is highly skilled at all things HR.

Based in Merseyside, she has a busy family life with three young boys and enjoys live music events.

Cara Birkett

Cara Birkett

Cara has been an EA for 15+ years and transitioned to a VA role after redundancy. Her last City role was at The Adecco Group where she supported four Executive Directors; prior to that she had EA roles at several FTSE 250, FTSE 100, and global organisations. She thrives on working in fast-paced environments and juggling multiple priorities.

She is a PowerPoint expert and prides herself on always being the go-to person for anyone needing a quick turnaround on a deck for a client meeting. She has strong sales, recruitment and marketing experience and has also previously supported two recruitment start-ups so fully understands the pressures and need to pitch in with whatever needs picking up.

Based near the seaside in Essex, Cara enjoys walks along the seafront, good food, a good book and perhaps the odd Wordsearch here and there.

Anika Burke

Anika Burke

Anika is an established member of the team and prior to this she spent over 8 years at Barclays supporting several senior executives. Most recently she was EA to the Global Head of Fraud Operations and prior to that EA to the CFO, Barclays Service Company.

She has excellent organisational skills and is used to working in a fast-paced pressurised environment and managing a high-volume workload. Anika can adapt to each client’s requirements with meticulous attention to detail and a positive, professional ‘can do’ attitude.

Anika thrives on organising, whether it be the diary, travel, lifestyle management etc. When she isn’t organising others, she will likely be found running around after her young children or catching up with her family and friends.

Emma Donnelly

Emma Donnelly

Emma is our fantastic social media manager and is passionate about supporting businesses with their social media and online marketing strategies.

Prior to becoming a VA, she spent 10 years in the telecommunications industry working for both O2 and Vodafone in their online sales departments. Her clients describe her as hardworking, efficient and a pleasure to work with.

Emma is highly skilled in planning and producing engaging social media posts for clients. By focusing on quality content and customer-focused engagement, she utilises her knowledge of the different platforms to help businesses remain visible and increase their brand awareness.

Based in Cheshire, Emma loves taking her husky for long walks in the local countryside and going to live music festivals with her friends.

Laura Green

Laura Green

Laura has over 13 years’ experience working across senior Finance and PA roles in fast paced corporate environments. Being a qualified and licensed bookkeeper, Laura is extremely competent from a financial perspective, but also thrives when spinning the many plates that come with assisting busy professionals, particularly in start-up and scale up businesses. She is also a Xero Certified Advisor and Partner.

Laura has a relentless work ethic, great attention to detail and superb organisational skills.

Outside of work, Laura enjoys spending time with her young son, attending her weekly Pilates class and slowly ticking off the list of home improvements, when time allows!

Vikki Hall

Vikki Hall

Vikki has over 13 years’ experience as an Executive Assistant and Virtual Assistant combined, having worked for Executives and Non-Executive Directors at large financial services organisations including HSBC and RBS.

Vikki is an expert at managing complex diaries and inboxes, and is a passionate, hardworking Virtual Assistant who can balance multiple tasks and a complex workload. She is incredibly enthusiastic, motivated, task orientated, and will always strive to deliver work that is consistently of the highest standard and quality.

Working in a pressurised environment does not phase Vikki and she is exceptionally organised, meticulous & reliable. Working with Vikki will give you the peace of mind that all your tasks are completed professionally, thoroughly and on time.

Ola Hotson

Ola Hotson

Ola is a highly organised VA with 15+ years PA and lifestyle management experience. Her recent portfolio of work includes diary and task management, home refurbishment project management, invoice generation, CV shortlisting and interviewing candidates. She also provides property management services for two flats and a commercial premises.

Prior to becoming a VA, Ola worked as a PA at a communications agency as well as for a fashion designer and the vice-chair of a top-flight football club. Most of these roles had very broad remits spanning “traditional” PA functions, HR administration, recruitment and office management, as well as being a sounding board. Former colleagues and clients have commented on Ola’s efficiency, professionalism, positive attitude and loyalty, which enable her to work successfully with her clients.

Clare Huggett

Clare Huggett

Clare is a professional and highly experienced Executive Assistant with over 18 years’ experience in the financial services sector.  During her time at AXA Wealth, Clare supported the CEO, who was a member of the AXA Executive Board and main Group Board.  Clare also spent time in Marketing providing presentation support and worked in Events. 

Clare is committed to meeting deadlines by applying excellent prioritisation and organisational skills whilst maintaining high standards of accuracy and attention to detail.  She is flexible, adaptable and comfortable working on her own initiative in ever-changing, high profile environments. 

Since becoming a Virtual Assistant in 2017, Clare has utilised her skills working with a variety of clients providing on-site and virtual PA support and is also an accomplished minute taker. 

Clare has an RSA Higher Diploma in Administrative and Secretarial Procedures. 

Victoria Impey

Victoria Impey

Victoria has over 11 years’ experience as a corporate EA within the Insurance and Financial services sector.  She worked for Beazley insurance for 5 years as EA to the Head of UK Technology, Media and Cyber business.  Victoria’s last office-based role was with Deloitte where she spent 5 years supporting the CEO of Deloitte Middle East and North Africa based in Dubai.

Victoria is proficient in meeting deadlines, prioritising assignments and delivering accuracy in fast moving environments.  She is accomplished in proofreading, formatting and minute taking.  Having worked in different time zones and with a variety of clients, Victoria is skilled in taking control of ever-changing diaries, inboxes and travel schedules.

Outside of work, Victoria can be found walking in the beautiful Essex countryside, planning the next family holiday or running after her twin girls.

Deborah May

Deborah May

Deborah has been working with business owners, executives and high-net worth individuals since 2003, both in the UK and internationally. With a career originally founded in IT, she subsequently held positions in several prestigious Investment Banks – always operating as a ‘right-hand’ to C-Suite Executives in both their business and private lives. For the past 8 years, she has run a boutique travel company for private clients worldwide.

Deborah has a deep understanding of the demands, expectations and challenges clients face and absolutely thrives on making things easier for her clients, not only helping in the success of their business but in helping them to achieve balance between work, home and leisure. Deborah is also a bit of a techy and loves creative web design, troubleshooting and website management.

Outside of work, Deborah spent a 2-year sabbatical in Africa undertaking voluntary work. She is an avid tennis player, oil painter, loves cooking and woodland walks.

Sandra Studer-Martinez

Sandra Studer-Martinez

Sandra is an organised, efficient and trustworthy Executive Assistant with over 20 years’ experience of delivering first class support to CEOs and Managing Directors. 

Since launching as a Virtual Assistant in 2015, Sandra has been supporting private clients, entrepreneurs and politicians with property management, home renovations, event planning, admin support and lifestyle management. 

Sandra’s diverse skillset and expertise has enabled a proven track record of delivering the ‘impossible’. Sandra works proudly with an extensive database of renowned and trustworthy partners, allowing her to action requests quickly and in a way that exceeds expectations of clients. She meticulously plans and manages each task to the highest standard, always with a positive and professional can-do attitude.

Helen Taylor

Helen Taylor

Having worked as a Senior PA for over 20 years and latterly at Rolls-Royce as a Customer Issues Manager, Helen is a highly professional Virtual Assistant who has a good understanding of business and project management.

Helen has a wide variety of experience; from managing multiple complex diaries, preparing Customer Satisfaction reports and presenting to executive teams to arranging governance meetings and minute taking, arranging company private jets and overseeing and attending overseas global conferences.

 Helen is a bright, hardworking and self-motivated individual who excels in helping others succeed.

 Based in Derby, Helen loves running and has raised over £5k for charities over recent years.  She also enjoys walking in and around the beautiful local countryside and modern jive dancing and going to events with her husband.

Lora Whicher

Lora Whicher

Lora has over 15 years’ experience as a PA and EA, working in both large corporate companies and smaller businesses, giving her a wealth of experience and knowledge across multiple industries. Her last London role was supporting the Head of London Residential Development at Savills (UK) Limited and coordinating a department of over 150 staff.

Lora thrives on working under pressure. Proactive and super organised, she is an expert at juggling multiple inboxes and ever-changing diaries across many different time zones. She is a meticulous planner, highly self-motivated, flexible and a true team player.

With a demonstrated history of working for busy individuals, she exercises discretion, confidentiality and sensitivity at all times and is able to communicate efficiently and effectively at all levels. She maintains good working relationships and is resourceful with time.

Lora also holds a Diploma in Event Management from the Institute of Commercial Management, for which she received a Distinction.

When she isn’t organising everyone’s work life, she is organising her son, partner and three step-daughters on family trips to the beach, nature walks in the Sussex Countryside and pinning interior design inspiration on her Pinterest boards!

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