“It’s a no brainer really.”
Charlotte Frische interview with Holly Copsey, on Why a VA Isn’t Just Support – They’re an Integral Part of Your Team
Behind Every Successful Leader – Episode 7: Charlotte Frisch on Why Delegation Is a Leadership Strength
In this episode of Behind Every Successful Leader, Holly Copsey sits down with Charlotte Frische, executive coach, communication specialist, and founder of How To Associates, to explore the true power of letting go – and why a skilled Virtual Assistant can be a game changer for leaders ready to scale with purpose.
Charlotte, who works with high-performing professionals in finance, law, and healthcare, shares how partnering with her VA, Julie Bedson, enabled her to shift from admin overload to deep, strategic impact. From reducing the mental load to maintaining brand consistency, this conversation dives into how thoughtful delegation fuels clarity, confidence, and meaningful growth.
Leaders often hold onto too much – thinking they need to do it all. But as Charlotte puts it, “You can’t keep it all in your head.” Through practical insights and honest reflection, she outlines how VAs aren’t just support – they’re integral to building a business that works with you, not against you.
In this episode, you’ll learn:
- How delegating tasks can instantly improve focus and productivity
- Why building a strong VA relationship is key to successful collaboration
- How brand tone and communication style play into virtual support
- What to outsource first (and how to start testing the waters)
- Why business growth starts with knowing your strengths – and letting go of the rest
🎥 Watch the episode above for grounded advice on how to scale sustainably, while staying in your zone of genius.
Connect with Charlotte Frische & How To Associates
🌐 Website – How To Associates
🔗 LinkedIn – Charlotte Frische
📸 Instagram – @charlotte.frische
📚 Resources
Connect with Charlotte’s VA, Julie Bedson:
🔗 Julie on LinkedIn